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How can you tell if you're paying the right price for a property?
7 Apr 2025

How can you tell if you're paying the right price for a property?

Are You Paying a Fair Price for a Property?

The Most Common Concern Among First-Time Buyers

When you're buying a home, one of the first questions you might ask yourself is "am I paying too much?" This doubt is very common, especially among those who are buying for the first time and don't know the real estate market well. The range of options is so wide and prices vary so much that it's easy to feel lost.

What We Understand by "Fair Price" in the Real Estate Market

A fair price is one that reflects the real value of the property based on its location, condition, features, and the current market situation. It's not the price that the seller expects, nor the cheapest one you can find, but the one that truly reflects what that property is worth.

Factors That Affect the Real Value of a Home

Location, Condition, Layout, and Surroundings

The neighborhood, proximity to services, state of preservation, square meters, orientation, and even whether it has an elevator or garage. Everything matters. Two identical homes can have very different prices just by being on different streets.

What is Market Value and Why It Changes So Much

Market value is the price at which a similar property would be selling at that same moment and area. And it changes quickly - buying during a period of high demand is not the same as when there is a lot of supply and few buyers.

The Most Common Mistake is Relying Only on Portals and Advertisements

Why the Prices You See Don't Always Reflect Reality

Real estate portals show asking prices, not closing prices. That is, the price the seller is asking for, not what is finally paid. Many properties are advertised above their real value, hoping that someone will accept without negotiating.

How Prices Are Manipulated to Attract Buyers

Some agencies or individuals on these portals or advertisements inflate the price to later "offer a discount," creating a false sense of opportunity. Other times they show spectacular photos with low prices to capture attention, but then it doesn't correspond to the reality of the property.

How We Analyze if a Price is Fair in Our Real Estate Agency

Real Comparisons with Similar Properties

We don't rely on intuition. We study properties recently sold in the area, with similar characteristics, to make an objective comparison that serves as a real reference.

Local Knowledge and Professional Experience

We know every corner of our city and its surroundings. We know which areas are increasing in value, which ones are stagnant, and what the buyer profile is in each neighborhood. That experience makes the difference.

Technical Valuation and Objective Vision

We apply professional and objective criteria, without being carried away by emotions or seller pressures. Our goal is for you to buy well, without overpaying.

Negotiation: Knowing When a Price is Reasonable and When It's Not

We accompany our clients throughout the entire process, including price negotiation. Knowing how far to push or when to accept an offer is part of our job.

What If the Price Is Too Low? What You Should Suspect

Hidden Charges or Complicated Situations

A price well below the market may seem tempting, but generally, they tend to hide structural problems, associated debts, unresolved inheritances, or even occupations. That's why it's very important to review every detail before taking a step forward.

Cheap Becomes Expensive If You Don't Review It Well

A bargain can end up being a disaster if not thoroughly investigated. That's why, in our real estate agency, we always conduct a legal, technical, and documentary analysis before recommending any property.

If You Don't Know the Market, You Need Someone Who Does

What Our Clients Gain by Buying with Us

Security, peace of mind, and confidence. Knowing that they are paying a fair price for a property that meets their needs and without unpleasant surprises. That's what we offer in every transaction.


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